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Demo store · Coastal Threads · last 30 days
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Freight leak

You lost $1,429 on freight you didn’t recover from customers in the last 30 days.

Open the freight tab to see which carriers, services, and zones are eating margin. The fix is usually a small surcharge change.

−$1,429
last 30 days
Net profit
$30,072.00
39.6% margin on $75,884.00 revenue
↑81%
Revenue
$75,884.00
500 orders
Avg order value
$151.77
Per order
Profit per order
$60.14
After all costs

Recent insights

Auto-detected
Freight margin: −$84.00
You're charging customers less than it costs to ship. Consider adjusting your shipping rates.
View freight →
Where your money goes
Revenue
$75,884.00
Cost of goods
−$30,522.00
Freight (net)
−$84.00
Per-order costs
×500
−$5,770.00
Net profit
$30,072.00
$3,456.00 trapped in dead stock
Products with stock on hand that haven't sold in 60+ days. Clear them to free up cash.
View dead stock →
Freight is costing you $84.00
You're charging customers less than it costs to ship. Margin leak. Easy to fix.
View freight →
Marketing snapshot
last 30 days · $7,700 ad spend · $9,900 net contribution
View detail →
Strongest channel
Meta (Facebook + Instagram)
1.83×
net ROAS · $6,420 kept
Below break-even
Google
0.83×
net ROAS · $3,480 kept
1 product losing money
Selling below cost. Reprice, bundle, or remove.
5 products to reorder now
Up to $8,682 in weekly margin lost if they run out.
Inventory →
Product
Stock
Days left
Order qty
Margin/day
Wool Throw – Oatmeal
THR-OAT-01
67
16
151
$516.27
Merino Beanie – Black
BNE-BLK-01
142
20
226
$234.00
Canvas Backpack – Olive
BAG-OLV-01
11
3
159
$186.67
Merino Scarf – Charcoal
SCF-CHR-01
8
2
162
$170.00
Linen Tote – Natural
TOTE-NAT-01
23
7
147
$133.33
Assumes 14-day supplier lead time plus 7-day safety buffer. Order qty covers lead time, safety, and 30 days of working stock.
Lowest-margin SKUs
Sorted ascending · click to see per-unit costs
All products →
Product
Units
Revenue
Profit
Margin
Linen Tablecloth – Sage
TBL-SAGE-01
60
$5,340.00
-$360.00
-6.7%
Canvas Backpack – Olive
BAG-OLV-01
100
$9,800.00
$5,600.00
57.1%
Wool Throw – Oatmeal
THR-OAT-01
128
$24,192.00
$15,488.00
64.0%
Linen Tote – Natural
TOTE-NAT-01
100
$6,200.00
$4,000.00
64.5%
Merino Scarf – Charcoal
SCF-CHR-01
100
$7,900.00
$5,100.00
64.6%
Orders
Profit breakdown per order
→
Freight
Carrier costs and margin leaks
→
Products
SKUs, stock levels, and margins
→
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