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Decision tools
Turn your profit data into pricing and ad decisions
Max CPA per product
The ceiling on what you can spend acquiring a customer for each product before you lose money. Based on sales from the last 30 days.
Product
Units
Avg price
Contribution
Break-even
20% margin
40% margin
Wool Throw – Oatmeal
THR-OAT-01
128
$189.00
$110.00
$110.00
$72.20
$34.40
Canvas Backpack – Olive
BAG-OLV-01
100
$98.00
$45.00
$45.00
$25.40
$5.80
Merino Scarf – Charcoal
SCF-CHR-01
100
$79.00
$40.00
$40.00
$24.20
$8.40
Wool Pillow Cover – Oatmeal
PIL-OAT-01
20
$68.00
$33.00
$33.00
$19.40
$5.80
Linen Tote – Natural
TOTE-NAT-01
100
$62.00
$29.00
$29.00
$16.60
$4.20
Leather Card Holder – Tan
CRD-TAN-01
20
$54.00
$25.00
$25.00
$14.20
$3.40
Merino Beanie – Black
BNE-BLK-01
216
$45.00
$21.50
$21.50
$12.50
$3.50
Soy Candle – Lavender
CDL-LAV-01
20
$42.00
$19.00
$19.00
$10.60
$2.20
Ceramic Mug – Sage
MUG-SAGE-01
88
$34.00
$14.50
$14.50
$7.70
$0.90
Alpaca Socks – Grey
SOK-GRY-01
24
$28.00
$8.00
$8.00
$2.40
Linen Tablecloth – Sage
TBL-SAGE-01
60
$89.00
-$17.00
Discount simulator
Model a promo before you run it. See the real margin hit and break-even ad cost at the discounted price.
Product
Discount20%
0%40%80%
Calculated on average sale price from the last 30 days. Includes cost of goods and per-order costs.
Original price
$189.00
New price
$151.20
−$37.80 per unit
Contribution
$72.20
−$37.80 vs baseline
Margin
47.8%
Was 58.2%
Still profitable. Max ad spend per acquired customer at this price: $72.20 to break even.
Free-shipping threshold
Find the threshold that lifts AOV the most without burning your margin on absorbed shipping. Based on the last 90 days of orders.
Current AOV
$137
Median order
$107
Avg shipping charged
$11.27
Cost: $12.46
Orders analysed
872
Assumed bump-up rate: 30% of customers close to threshold bump up to qualify
Threshold
% of orders
Bumped
Ship absorbed
Net / 90d
$150
34%
40
$4,446
$3,748
$170
30%
28
$3,831
$3,277
$205
18%
30
$2,538
$2,034
$240
14%
18
$2,203
$1,801
$275
9%
24
$1,670
$890
Based on the last 90 days of orders. “Bumped” orders are those in the band 20% below the threshold that uplift to qualify. Shipping absorbed is revenue you stop collecting on orders above the threshold plus the real cost of shipping the bumped orders.
Bundle opportunities
Product pairs customers already buy together. Use these to build bundles, cross-sell on the PDP, or feed a “frequently bought together” section. Last 90 days, pairs seen 3+ times.
54% of orders already contain 2+ items (472 of 872)
Pair
Together
Attach rate
Avg basket
Merino Beanie – Black
+Ceramic Mug – Sage
60
21%
$235
Merino Beanie – Black
+Linen Tote – Natural
60
21%
$159
Wool Throw – Oatmeal
+Canvas Backpack – Olive
60
30%
$310
Ceramic Mug – Sage
+Wool Throw – Oatmeal
60
30%
$300
Merino Beanie – Black
+Merino Scarf – Charcoal
60
21%
$147
Ceramic Mug – Sage
+Linen Tote – Natural
40
20%
$154
Ceramic Mug – Sage
+Canvas Backpack – Olive
40
20%
$243
Merino Beanie – Black
+Wool Throw – Oatmeal
40
14%
$277
Solo sellers — products mostly bought on their own. Good candidates for a landing-page hero, tripwire offer, or first-order discount.
Product
Orders
Bought alone
Linen Tablecloth – Sage
40
100%
Alpaca Socks – Grey
40
50%
Merino Scarf – Charcoal
152
39%
Canvas Backpack – Olive
160
38%
Merino Beanie – Black
280
36%
See your real numbers